Concept Lab
Concept Lab
I design with structure, curiosity, and respect for the real world.
Before I start creating, I study how people truly think and move, then translate those insights into clear, logical systems and purposeful interfaces. I work in three phases: understand behaviour, architect solutions, and refine through testing and iteration. The result is design that feels intuitive, grounded, and built for the future.
I design with structure, curiosity,
and respect for the real world.
Before I start creating, I study how people truly think and move, then translate those insights into clear, logical systems and purposeful interfaces. I work in three phases: understand behaviour, architect solutions, and refine through testing and iteration. The result is design that feels intuitive, grounded, and built for the future.
Understand
Understand
I start by getting close to the problem and the people; looking at behaviour, emotion, context and workflow. I then pair it with real-world data to clarify what’s really happening and why it matters.
I start by getting close to the problem and the people; looking at behaviour, emotion, context and workflow. I then pair it with real-world data to clarify what’s really happening and why it matters.
Model + Design
Model + Design
I turn insight into structure and direction.
I map the system, define flows, sketch ideas and shape interactions that feel natural and useful. Design intuition leads; data keeps me honest.
I turn insight into structure and direction.
I map the system, define flows, sketch ideas and shape interactions that feel natural and useful. Design intuition leads; data keeps me honest.
Build, Measure + Refine
Build, Measure + Refine
I make it real and sharpen it in context.
I prototype, test, and iterate with real feedback and behavioural signals so the final experience feels intuitive, functional and grounded in reality.
I make it real and sharpen it in context.
I prototype, test, and iterate with real feedback and behavioural signals so the final experience feels intuitive, functional and grounded in reality.
My Portfolio
My Portfolio
My Stack
My Stack
My toolkit stays intentional and flexible.
I use whatever supports clarity, speed, and building meaningful experiences.
My toolkit stays intentional and flexible.
I use whatever supports clarity, speed, and building meaningful experiences.
